Does Your Startup Business Need a Website? These 10 Benefits Say Yes.
Starting your business is an awesome accomplishment that can only be topped by a few other moments in life. You put blood, sweat, and tears into opening your doors and welcoming customers on day one and nothing is quite as satisfying as helping that first guest. While your physical storefront may seem like the most important aspect of your new startup, your digital storefront is also important to consider. Having a website for your company has many benefits and can make a huge difference in the success of your startup business. Here are 10 benefits and reasons your startup needs a website.
1. Credibility Boost
As a new business, you need all the credibility you can get. Customers who aren’t sure what you are about or if you’re a trustworthy establishment look for hints of your company’s authenticity. A professional website can give them that assurance quickly an easily.
2. Look Professional
Understandably, startup businesses are often on a tight budget, resulting in many do-it-yourself attempts. From hands-on construction projects to self-branding, startups will do a lot to save money. A professional website, however, can help in making your company look professional and respectable. Aesthetic goes a long way in today’s world.
3. Gain More Traction
A website is a great way to gain traction and more customers who are shopping for what you are providing online versus walking near your company’s location. A website that is optimized for what you sell and what your customers are shopping for will notify them of your business’s existence and bring them one step closer to walking through your door.
4. Reduce Confusion Around Your Brand
Many startups suffer from a mix and match appearance because the owners are focused on more important aspects. Unfortunately, that leaves your business looking less than cohesive. A branded website can help you define your company’s look and tone and keep it consistent for your customers to recognize you anywhere.
5. Provide Your Customers with Information
Customers want to find your business because you sell what they want. Information such as location, business hours, your company mission, and overall business description is essential details to give your customers. Your website is the perfect house for your company’s information and is easily accessible to your customers.
6. Get Feedback
A website is a great place for a contact form or feedback form. Getting feedback from your customers about their experience is a great way to improve your business and make it even better than it already is.
7. Send Your Social Media Customers Somewhere More Concrete
Social media accounts are great for individuals and for customer interaction but it does little for establishing your company as a professional business. Since content on social media is a constantly changing, you’ll need someplace more concrete and branded to send your customers to when they are looking for information. Social media and websites work well when both are used together.
8. Advertise Your Business for Less
One of the main things you’ll want to do when starting your business is to get the word out that you are open. Commercials, billboards, and even flyers can be costly and easily ignored. Websites are an affordable advertising option for startup businesses that play to the consumer mindset of searching for what they want instead of having items they don’t want jumping in front of their face.
9. 24/7 Interaction, Even When You’re Asleep
You can’t be awake all the time no matter how much coffee you drink. A website can work for you 24/7 without ever needing a break and with little maintenance. That means you can be in front of your customers even when you’re sleeping and that’s some smart advertising.
10. Easier Recruitment
Face it, your startup is going to grow one day and when that day comes, you’re going to need to recruit some awesome new employees. Give them a place to drop their resumes and a place to find out about your amazing company with a website that lists openings, qualifications, and benefits.
Starting a business is a big task, so make sure you start it off right with a website. While websites can range in cost from extremely cheap to extremely expensive, there are options out there that are affordable for startups while providing quality. Shop around for the right website company or contact Arden Web Design today. With affordable packages meant for startups and a portfolio that proves its quality work, you won’t be disappointed.